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In response to the recent wildfire devastation in the Los Angeles area and across California, Genesis, TGR Live and the PGA TOUR are launching the California Rises initiative at the 2025 Genesis Invitational at Torrey Pines Golf Course to drive relief and recovery efforts for affected communities. As part of the California Rises initiative, Genesis is donating $8 million in 100 tournament vehicles and cash contributions and the Tiger Woods-hosted PGA TOUR event will serve as a platform to highlight the remarkable stories of resilience and response from the community, first responders and charitable organizations.
“We all want to help after the devastating wildfires. Southern California is our home and the location of our North American headquarters and design studio,” said José Muñoz, president and global chief executive officer, Genesis. “We are contributing $8 million dollars in car and cash donations to support organizations instrumental in the relief and rebuilding efforts.
Together with our partners at TGR Live and the PGA TOUR, the focus of the 2025 Genesis Invitational will be helping those affected by the wildfires through California Rises.” “The Genesis Invitational has called Los Angeles home for nearly a century and has a long-standing history of positively impacting the community,” said Mike Antolini, tournament director of The Genesis Invitational.
“Although we are not at Riviera this year, we are proud to be part of California Rises in support of the relief efforts.” “The game of golf has always played a role in bringing people together for a common cause, and the PGA TOUR is proud to support the efforts of the California Rises initiative at The Genesis Invitational,” said Jay Monahan, commissioner of the PGA TOUR. “We commend Genesis, Tiger Woods and TGR Live for their leadership and we are grateful to Farmers Insurance®, Mayor Todd Gloria and the City of San Diego and the Century Club for their collective efforts as we relocated The Genesis Invitational to Torrey Pines.”