channel1la.com
4/4/2024
The bespoke modifier of luxury automotive brands, founded in the UK in 2014, achieved over £3.8m of international sales in 2023, marking a remarkable 173% increase on the previous year. The success is underpinned by Urban Automotive’s global distribution network, made up of official outlets and approved local installers across 23 countries.
The success has been reinforced by Urban Automotive’s ever-expanding range of exclusive vehicle conversions, with styling kits for Lamborghini, Land Rover and Rolls-Royce models proving particularly popular with clients around the world.
Urban Automotive EU delivered 169 bespoke conversions in mainland Europe in 2023, with commissions overseen by the company’s official outlet in Loon op Zand, in the southern Netherlands.
Two high profile brand ambassadors are also now onboard to help amplify the growth of Urban Automotive EU: Rico Verhoeven, professional Dutch kickboxer, and the Dutch television presenter and YouTuber Kaj Gorgels.The US market has also seen significant growth for Urban Automotive over the last 12 months, thanks to a new distribution partnership with Milltek Corp – the North American division of one of the UK’s best-known performance exhaust specialists. The two British brands joined forces in 2023 to create Urban Automotive USA, offering a wider selection of vehicle modification products to customers across the USA, as well as fast shipping, and local support.
Over 85 approved outlets are now available to American clients, attracting the attention of high-profile customers including American media personality Scott Disick.