Sadiq will be travelling to New York, San Francisco, Silicon Valley and Los Angeles to strengthen economic and cultural ties between London and the United States, drive investment and launch his new £10m international tourism campaign.
London lost £7.4bn of international tourist spend because of the coronavirus pandemic during 2020, which has hit London’s businesses hard – particularly our cultural attractions and hospitality industry. The Mayor is now visiting one of London’s major tourist markets – America – to draw visitors back to the capital. Tourism accounts for as many as one in five jobs in London and contributes almost 12 per cent of the city’s Gross Domestic Product – so the Mayor is determined to do all he can to encourage as much international tourism as possible.
This is the Mayor’s first major international visit since the pandemic started and represents a significant milestone in his work to promote London to tourists, business, entrepreneurs and students.
While in America, Sadiq will meet with business leaders and prospective investors in London, as well as senior politicians and city leaders to discuss key shared issues including the post-pandemic economic recovery, improving air quality and tackling the climate crisis, the need for greater social integration and fighting crime.
The Mayor of London, Sadiq Khan, said: “I am visiting America this week, banging the drum for London to attract the tourism and investment our city needs following the pandemic. I want to show the world that London is fully open for business once again.