EA SPORTS UFC 3 REVEALED WITH UFC® LIGHTWEIGHT CHAMPION CONOR MCGREGOR AS THE OFFICIAL GLOBAL COVER ATHLETE

NEW YORK, NY – November 3, 2017 – Today Electronic Arts Inc. (NASDAQ: EA) officially revealed EA SPORTS™ UFC® 3 featuring UFC® lightweight champion Conor McGregor, the only UFC athlete to hold UFC titles in two weight classes simultaneously, as the game’s official global cover athlete. EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion (RPM) Tech, a revolutionary new gameplay animation technology that delivers the most fluid and responsive motion in EA SPORTS UFC history.  A new G.O.A.T. Career Mode now means that players’ choices outside UFC’s world-famous Octagon® matter just as much as their performance inside it. This new mode allows you to strategically promote upcoming fights, create heated rivalries and more on the road to becoming the Greatest of All Time. EA SPORTS UFC 3 will be available worldwide on February 2, 2018 for Xbox One and PlayStation®4.

Click here to see the Official UFC 3 Gameplay Trailer.

“Two belts, two covers – EA SPORTS got it right again,” UFC lightweight champion Conor McGregor said. “It’s an honor to be on the cover and I can’t wait to play the game.” 

Real Player Motion (RPM) Tech is a revolutionary new EA SPORTS animation technology that sets a new bar for motion and responsiveness in the best-looking – and now the best-feeling – EA SPORTS UFC game ever. With over 5,000 new animations captured and rebuilt from the ground up, players can now move, strike, and create seamless combinations in-game with the world’s best mixed martial arts athletes. Every punch, kick, block, and counter has been recaptured and rebuilt on cutting-edge animation tech to look and feel life-like and responsive, delivering the most strategic, competitive fighting experience in franchise history.

UFC 3 and RPM Tech mark a new generation of gameplay in EA SPORTS games,” said EA SPORTS UFC 3 Creative Director, Brian Hayes. “The new animation technology has allowed us to take a massive leap forward in motion and responsiveness. The result is a complete overhaul to gameplay where every move is more strategic and looks more authentic and beautiful.” 

EA SPORTS UFC 3 also introduces the new G.O.A.T. Career Mode where – for the first time – the choices made throughout your career impact your path to greatness. Outside of fights, players will make promotional choices to build hype, gain fans, earn more cash through big contracts and capture the world’s attention. A new in-game social media system allows players to create heated rivalries with other UFC athletes, providing the freedom to take on any type of persona, between cool-headed contender or infamous trash-talker.

Building on the fan-favorite Knockout Mode introduced in EA SPORTS UFC 2, EA SPORTS UFC 3 delivers a new suite of multiplayer modes designed for fast, fun fights that are perfect for letting fists fly when playing against friends. Those looking for a quick social experience can jump into Stand & Bang mode, Submission Showdown mode, or opt to customize their match with unlimited stamina or extra strike damage in Fight Now Custom. The all-new Tournament Mode offers ultimate bragging rights as players attempt to take on as many opponents as possible in bracket-style elimination rounds with continuous damage and fatigue. 

EA SPORTS UFC 3 will be available worldwide on February 2 for Xbox One and PlayStation®4. Pre-order the Champions Edition now and receive up to three days early access to the full game, the choice of one current or former UFC champion in Ultimate Team and 20 Premium Packs in Ultimate Team*. Choose between former UFC middleweight champion Anderson Silva, former UFC welterweight champion Georges St-Pierre, UFC lightweight champion Conor McGregor, UFC flyweight champion Demetrious Johnson or UFC strawweight champion Joanna Jedrzejczyk. For full pre-order details and to learn more about EA SPORTS UFC 3 visit https://www.ea.com/games/ufc/ufc-3.

EA Access members receive a 10 percent discount when they purchase a digital version of EA SPORTS UFC 3 on Xbox Live.**

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit https://www.ea.com/games/ufc/ufc-3 to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world. In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars® Battlefront, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news. EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Need for Speed and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC, FIFA and Star Wars are the property of their respective owners and used with permission. Xbox and Xbox One are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, Endeavor, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

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