NFL Teams to Host PLAY 60-Themed Games and Community Activities

During Weeks 3 and 4

This fall, the NFL celebrates 10 years of getting kids active and healthy through NFL PLAY 60. As part of the celebrations, and as kids get back to sports, NFL teams will host PLAY 60-themed games and community activities during Weeks 3 and 4 of the 2017 season. From building fitness zones and playgrounds to hosting youth football clinics, NFL teams will help members of their community and children of all abilities get active for 60 minutes a day all year long.

“For the past decade, NFL PLAY 60 has been an important tool in ensuring that youth get the recommended amount of daily physical activity. It’s important that young fans understand the benefits of exercise and have the resources to build a foundation for a lifetime of good health,” said NFL Commissioner ROGER GOODELL. “We are proud of the achievements over the past decade and look forward to advancing progress through the implementation of innovative programs and new play spaces for youth in partnership with our teams, players and partner organizations.”

For ten years, PLAY 60 has brought together the NFL’s long-standing commitment to health and fitness with partner organizations to increase physical activity among youth. The campaign launched on October 9, 2007 at a playground build in New Orleans with Saints Quarterback and first PLAY 60 Ambassador DREW BREES and has since grown into a multi-platform initiative, engaging millions of kids every year.  A recent study, conducted by The Cooper Institute, and published in the American Journal of Preventive Medicine, showed that PLAY 60 is having a positive impact – revealing improvements in aerobic capacity and body mass index in students in nearly 500 schools enrolled in PLAY 60 programming.

Since 2007, the NFL has committed more than $350 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements. With the help of NFL teams, players and partner organizations, more than 2,000 PLAY 60 events are held annually, and more than 250 NFL Youth Fitness Zones have been constructed nationwide, providing millions of kids with access and resources to play. Thousands of NFL players have served as PLAY 60 Ambassadors and dedicate their time to getting youth in their communities more active through youth football clinics, school assemblies, PSAs and other community outreach activities.