— Alejandro Gonzalez and Maikel Rodriguez go from YouTube to Radio —
MIAMI, FL – FEBRUARY 24, 2017 – (HISPANICIZE WIRE) – Hispanicize Media Group, LLC, the parent company of the Hispanicize event (www.Hispanicizeevent.com) DiMe Media, Hispanic Kitchen and the Hispanic PR Blog, announced today that starting Monday, February 27 its top Latino video content creators Los Pichy Boys are joining Univision Miami to co-host a new morning drive radio show on WRTO Mix 98.3 FM.
The beloved Cuban social media stars Alejandro Gonzalez and Maikel Rodriguez, better known as Los Pichy Boys, will be the weekday morning drive DJs from 6:00 a.m. to 10:00 a.m. The morning show will feature contests, giveaways and the preferred music mix for South Florida’s vibrant and diverse audience combined with the trademark humor, spoofs and pranks Los Pichy Boys deliver.
“The hard work, dedication to their fans and sheer talent has helped propel Alex and Maikel’s career to this fantastic radio opportunity with Univision in Miami,” said Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group who oversees the growing Talent Partnership group for the company. ‘Latino and multicultural content creators know how to engage their audiences so we anticipate that Los Pichy Boys are opening doors for other talented influencers to help media companies and brands reach those highly engaged fans.”
“We are thrilled with the addition of Los Pichy Boys – Alejandro and Maikel – to Mix 98.3 FM. By pairing the best of music with two of the best comedic stars, our listeners will experience a morning drive like never before,” said Claudia Puig, senior vice president and general manager, Univision Miami.
Los Pichy Boys got their start in 2007 on YouTube, their clips becoming instant classics with relatable Latin cultural references and humor. Their company, El Pichy Films Inc., was born soon after. What was once a joke became Alejandro and Maikel’s business and their partnership with Hispanicize Media Group was forged. HMG is a stakeholder in El Pichy Films and manages the business affairs of the dynamic pair who has a large worldwide following with over 100 million views on YouTube, more than 100,000 adoring fans on Instagram, and over 700,000 on Facebook.
About Hispanicize Media Group and The Hispanicize Event
The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog. The Hispanicize Event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).
Now in its 8th year, Hispanicize 2017 Week (www.HispanicizeEvent.com) (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017. It is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.
Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days.