Modernize and consolidate the existing destinations.
· Comprehensive security and confidence for travelers in the country.
· He announced the four guidelines of the new National Tourism Policy.
Introducing the National Tourism Policy, the President, Enrique Peña Nieto, provided that the actions of the Federal Government on tourism will be doomed to generate a comprehensive security environment and confidence for travelers in the country.
To ensure the success of the National Tourism Policy “must offer tourists, both domestic and foreign, a comprehensive security environment, we will continue working to improve public safety is undoubtedly a fundamental and indispensable building and promotion of our country, “he said.
He stressed that Mexico is ready to upgrade and reposition its tourism industry globally. “It is time to consolidate and build on the tourism capital with which we already have”, and focus on the destinations that we have to modernize and revitalize them, he said. “This will be the best way to contribute to social and economic development of our country.”
The President, Enrique Peña Nieto, said today that the country should take the privilege and status that has tourist potential “for the whole world to know Mexico and we have it here, let the world come to our country.” He noted that based on a state policy that breaks inertia, “we will open Mexico to the world, and the world is and come to Mexico.”
He emphasized that the Government of the Republic tourism is a priority strategic sector for national development. Generates almost nine percent of gross domestic product and the compensation of employees in the tourism sector is 30 percent above the national average. He added, tourism is a great vehicle for Mexico move towards a more prosperous and inclusive “thereby serve two of the five major national goals that my Government has set.”
The president said that our country’s tourism sector still has great potential for growth, “and we will take with intelligence and opportunity.” It was necessary to form a great synergy between the action of the private sector and the Government of the Republic “that allows us the opportunity to enhance the tourist sector for the country’s economic development.”
We as a country with a privileged geographical location, great potential for connectivity, a large inventory of natural, historical and cultural, but also Mexico has shown a great capacity to generate quality tourism products, he said. “Mexico has everything you need to become a global tourist power, we can, and what we do, we want to be a world-class destination,” he added.
The President declared said the National Tourism Policy is based primarily on four guidelines: first, ordering and processing sector: the institutional framework will be restructured to better decision making and effective implementation of the various programs to boost tourism. To coordinate government efforts, mandated the creation of a Tourism Cabinet, to be headed by the President of the Republic. “We want to achieve full coordination with the governors and the Head of Government of the Federal District to align the policy of the Federal Government with the efforts of the various states of the country,” he said.
The second guideline is innovation and competitiveness: Mexico is much more than sun and beach places, diversification of tourist products is key to leveraging our many riches and compete in the global era. So he said, “we specialize in six segments: sun and beach tourism, cultural tourism, ecotourism and adventure tourism, health tourism, sports tourism and special interest tourism or luxury.” To ensure the quality of tourist services will materialize the National Tourism Certification System “because to be successful you have to compete with the quality of services offered by our country.”
He announced that he instructed the Ministries of Tourism and Economics to develop a competitiveness agenda for each of the different tourist destinations the country has. It also requested the Secretariat of Communications and Transportation for the National Infrastructure Program, which is to be submitted shortly, so consider a clear focus tourist spot.
After endorsing their commitment to conclude, at the earliest, the road from Guadalajara to Banderas Bay, the President noted that the third guideline is the development and promotion. “We must build and strengthen the confidence of investors in our country,” he said. Said to be entire project to Mexico to the world “but we also have to project the image of reliability, infrastructure, of modernity, of the various services offered today and international tourism.”
The fourth guideline National Tourism Policy is sustainability and social benefit. “We will create the instruments for tourism in Mexico is a clean industry, to care and preserve our rich cultural heritage, historical and natural,” he added. He also mentioned that a program will be encouraged to make tourism accessible to all Mexicans “because tourism can not be considered as an activity of only some privileged few or for some sectors.”