CHICAGO, Oct. 26, 2012 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Chicago station WLEY-FM “La Ley 107.9FM” will be launching starting Monday, October 29, 2012, during Omar “El Plebe’s” midday show, a segment with “WGN News at Five” Anchor Lourdes Duarte who will be providing daily news briefs during the show and discussing the important topics of the day at 2:50 p.m. (CT) each weekday.Lourdes and Omar “El Plebe” will converse about important topics and other issues that matter most to the Latino community in Chicago.
Omar “El Plebe” has one of the most popular shows in “La Ley 107.9FM” from 10 a.m. to 3 p.m. (CT). This famous and loveable personality from Obregon, Hermosillo Sonora started his radio career in 1991 in Morelos, Mexico. In 1999 he started his career in the states in SBS Los Angeles, 97.9FM La Raza, and in 2001 he moved to Chicago where he began his radio profession in La Ley 107.9FM.
Each week, Omar “El Plebe” during his show, plays chart-topping songs, debut new music and takes requests as he welcome listeners to his program. Broadcasting live from Chicago, Illinois, he’ll also discuss music and entertainment as well as feature candid conversations with music artists and celebrities.
“I think it will be fun and my mom will be happy to know that I’m putting my Spanish to good use,” stated Lourdes Duarte. “I started out in news working with Spanish media, so it’s exciting to go back to it. I will just have to make sure my brain makes the switch from Spanish to English in time for the 5 p.m. show every night. Otherwise I may start WGN News at 5 with: ‘Hola . . . yo soy Lourdes Duarte.’ “
“Omar “El Plebe” and Lourdes Duarte are a fantastic duo. We’re thrilled to count with an experience anchor like Lourdes on our team,” said Jeff Delgado Local Sales Manager of WLEY-FM “La Ley 107.9FM” for SBS. “We’re certain that Chicago’s Spanish-language listeners will appreciate her knowledge on different topics, especially the ones that are important to the Latino community.”
Lourdes Duarte currently hosts “Adelante Chicago” one of WGN-TV’s public affairs shows as well as “WGN News at Five”.Duarte joined WGN-TV five years ago as a general assignment reporter. Duarte maintains a strong presence in the Latino community. She has won several awards including her most recent Emmy® Award for her work on “Hoy en Dia” and Society of Professional Journalists Awards for Minority Issues Reporting. Most recently, she won an Emmy® Award for her work on“Adelante Chicago.”
Prior to joining WGN-TV in 2007, Duarte worked as a reporter/fill-in anchor at WJBK-TV in Detroit, Michigan and as a reporter for WXIN-TV in Indianapolis. While there, she launched and hosted the station’s public affairs program, “Hoy en Dia,” and anchored daily news cut-ins for radio station WEDJ-FM. Duarte also served as a reporter in Peoria at WHOI-TV and at Metro Networks in Miami, Florida for radio stations WLRN-FM and WTMI-FM. Born in Chicago, she got her start here, working as a freelance reporter for Telemundo.
Please tune in to “El Plebe” with Lourdes Duarte at 2:50 p.m. (CT), Monday through Friday on SBS Radio station WLEY-FM “La Ley 107.9FM”.
About the Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
About the WGN-TV is Chicago’s CW
WGN-TV is Chicago’s CW network affiliate, programming a strong schedule of news, sports and entertainment, with most WGN Sports telecasts, WGN News and CW programs in high definition on WGN 9.1. WGN-TV programs more news than any other Chicago TV station for WGN-TV and cable news channel CLTV in Chicago; Rockford, IL; and South Bend, IN. WGN 9.2 is Chicago’s home of Tribune Broadcasting’s classic TV network, Antenna TV. WGN also programs for WGN America on cable, telco and satellite throughout the U.S. WGN-TV is a Tribune Broadcasting station. For additional information on Chicago’s Very Own WGN-TV, go to WGNtv.com