TEE OFF FOR YOUTH The Genesis Invitational give all kids opportunities to unique #golf and educational experiences sponsored by #UnitedAirlines #Nike #TaylorMadeGolf @thegenesisinv @GenesisUSA @DaveKlewan Riviera Country Club


Latino Sports Network

2/19/2022 Pacific Palisades CA

Riviera Country Club

The Tee Off for Youth program provides free transportation, tickets, lunch, apparel, and a curated day of programming to more than 1,500 Los Angeles area youth from underserved communities. Guests of The Genesis Invitational will be able to easily interact with the full award-winning lineup of Genesis vehicles.

Dave Klewan General Manager of The Genesis Invitational PGA TOUR tournament in Los Angeles for the TGR Foundation / TGR Live


The Genesis Invitational, a number of youth focused incentives and activations are offered during the tournament at Riviera. From complimentary youth tickets to a free youth golf exhibition, there are a number of different youth focused areas just for kids.

Maggie Ronan United Airlines Senior Manager of LAX Station Operations


Tee Off for Youth’ junior golf exhibition, emceed by Golf Digest digital producer/host Hally Leadbetter and featuring Aaron Beverly, The Genesis Invitational’s 2022 Charlie Sifford Memorial Exemption recipient. The youth golf exhibition was free for all kids, which included kids from the tournament’s guest youth organizations representing underserved areas of Los Angeles. Kids and their parents were able to watch Beverly hit golf balls during a practice session on The Riviera Country Club driving range, participate in a ‘Question & Answer’ session with Beverly, and collect autographs and photos with Beverly.

The United Airlines “Tee Off for Youth” program annually brings more than 1,000 youth to Riviera CC on Saturday of tournament week with the mission to make golf more accessible to children. The tournament provides transportation, food and beverage, merchandise and more to its participating youth groups. 


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