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MIAMI – (January 28, 2020) – To celebrate 100 seasons of the National Football League (NFL), Goldman Global Arts (GGA) – the curators behind the renowned Wynwood Walls – and the NFL have collaborated to make an artistic statement at Super Bowl LIV across Miami. A curated group of artists including Tristan Eaton, Dasic Fernández, Joe Iurato, Kelsey Montague, and RISK will be showcasing their work through various platforms all highlighting different pieces of NFL100.
“It was important to the NFL to celebrate the 100th season through décor in a special way. We’re thrilled to bring this first of its kind partnership to Miami,” said Daphne Wood, NFL Director of Events. “Each artist brought a unique perspective to help tell the NFL story in a way we’ve never told it before. The most exciting part of collaborating on a platform like this, showcasing Miami’s enriched art culture, is creating once-in-a-lifetime memories for NFL fans while sharing the story of 100th season on a global platform.”
For the first time ever, cultural relevance to the city and stadium will play a leading role in the Super Bowl Game Day Ticket and Commemorative Program. The NFL’s Big Hits Program is being transformed with the GGA collaboration in a global way through art with a broader audience reach in celebration of NFL100. The five artists have been commissioned to create and integrate large scale murals, sculptures, and building wraps into the Super Bowl LIV experience like never before. Varying in style and technique, this year’s Super Bowl will bring together 100 seasons of professional football and thought-provoking art.
“I am thrilled about the collaboration between Goldman Global Arts and the NFL as it is one that celebrates creativity, encourages inclusivity and captures the spirit of the sport in unexpected ways,” said Jessica Goldman Srebnick, Founder and CEO of Goldman Global Arts. “In our work together, the NFL has embraced the genre of street art and Miami’s growing art culture in an authentic and powerful way. Super Bowl LIV is poised to push the boundaries of creativity, ignite conversation and bring immense joy, all while honoring the sport of football in one of the greatest cities in the world!”
“GGA and the Wynwood artists have been great collaborators. Football means so much to so many and art is similarly transcendent,” said Mollie Wilkie, NFL Creative Director in Global Brand and Consumer Marketing. “Our hope is we’re opening up both football and street art to a broader audience and everyone takes away something a little different.”
Spearheading this group of notable artists is Tristan Eaton who has created the face of the Super Bowl LIV ticket and two renditions of the program which includes a hologram version for ticket holders, both of which embody the excitement of the 100th season as seen through the lens of the Super Bowl in Miami. Eaton will also take on a painting of the Lombardi Trophy at Super Bowl Opening Night presented by Bolt24 on Monday, January 27 showing his unique style. Eaton’s large-scale mural work feature meticulous, visual collages of pop imagery mixed with his unique personal style, all executed with freehand spray paint on a colossal scale. His unique works can be found across the world, from Paris to Shanghai to the Wynwood Walls.
“This epic illustration captures the excitement and celebration of the Super Bowl over the past 100 years with a specific nod to Miami,” said artist Tristan Eaton. “It makes me happy to see art being used as the catalyst to celebrate the 100th season at Super Bowl LIV. Football has brought my family together for years as it has for millions of fans across the globe, so it’s an honor to contribute to that legacy with my own original art.”
Chilean artist Dasic Fernández’s mural will combine the Vince Lombardi Trophy with the passion and spirit of our fans—showcasing their role in defining the NFL as universal, on 27 stories of the Citigroup Center building in Downtown Miami. The artist’s colorful work is inspired by nineteenth and twentieth century artists like Vincent Van Gogh, Wassily Kandinsky and Roberto Matta. He believes street art contains the “essential” quality of providing space in which to connect with the public directly.
Artwork will not only be woven through the stadium and programming – Joe Iurato’s individual pieces will be featured on the ground throughout the NFL’s footprint in Miami, creating an organic scavenger hunt of 10 of the biggest moments in NFL history from the last century. Fans will be able to use the ONEPASS app to hunt for moments like the 1920 first owners meeting, the 1972 Dolphins Perfect Season and the 2008 Helmet Catch. Joe Iurato is a multidisciplinary artist whose works are built on a foundation of stencils and aerosol. While Iurato’s murals have adorned neighborhoods along the east coast of the United States for years, he’s more recently have become noted for the unique placement and photography of miniature painted wood cutouts in public spaces. Utilizing the outdoor environment to create site-specific installations, Iurato creates windows into a narrative formed by personal experiences.
Kelsey Montague is an American mural artist who will bring her playful artistic approach to the NFL experience at the Miami Beach Convention Center with a family-friendly interactive mural combining the 32 NFL clubs and the AFC and NFC team represented in the Super Bowl into individual works. She is known for her wing-inspired artwork on the walls of major cities like New York and Nashville. The well-travelled muralist, who loves to incorporate her experiences into her work, has emerged as one of the most admired artists on social media. One of the biggest reasons behind her popularity among the younger generation is that she encourages them to express themselves on social media through her art.
Kelly Graval better known by his artist name RISK will embrace the fan engagement style with his 40-foot mural in neon font providing a backdrop for football fans that have come from near and far to celebrate Super Bowl LIV at the Super Bowl LIVE festival at Bayfront Park. Risk was one of the first artists to exhibit graffiti and street art in galleries. In the course of his nearly 30-year career, RISK has become one of the most influential figures for subsequent generations of graffiti artists and is considered one of the first artists to have painted on freight trains, as well as a pioneer of “painting in the heavens” — a graffiti term referring to highly elevated surfaces like billboards, rooftops, and overpasses.